Ticketmaster

My Role

UX/UI Designer

Team

Sara Park, Isabelle Kwong, Harry Lin & Max Barbosa

Duration

4 months

Tools

Figma, ProtoPie, After Effects

Discover

Market Research

User Interview

What do event-goers need?

A new way to engage with others, build friendships, and quickly make plans within the app.

Affinity Map

User Persona

Ticketmaster caters to a diverse user base but the main target audience we defined is anyone interested in attending live events, such as concerts, sports games, family-friendly events and theater performances.

journey map

Define

More than ticket sales

We knew we needed to enhance not just the ticketing process, but also the way in which users discover events and plan for events.

Ideate

Finalizing our thoughts

After lots of brainstorming sessions, we defined 4 main features that transform Ticketmaster into the one-stop destination for a fun day with family and friends.

Minimum viable product

New Site Map

Sketches

Task Flow + Prototype

Outcomes

What could be improved?

What's Working

01. Users find the “Send Reminder” function convenient because it minimizes the awkwardness of asking friends for a missing payment.
02. The 360° view helps them choose seats with more confidence.
03. Users are fond of recommendations and reviews in the event of planning around a ticketing experience.

What needs improvement

Users shared that planning and making an itinerary should be more exciting. In addition, if the "Split Cost" feature requires too much work, nobody would want to be the designated buyer.

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