My Role
UX/UI Designer
Sara Park, Isabelle Kwong, Harry Lin & Max Barbosa
4 months
Figma, ProtoPie, After Effects
Market Research
User Interview
What do event-goers need?

A new way to engage with others, build friendships, and quickly make plans within the app.

Affinity Map
User Persona

Ticketmaster caters to a diverse user base but the main target audience we defined is anyone interested in attending live events, such as concerts, sports games, family-friendly events and theater performances.

journey map
More than ticket sales

We knew we needed to enhance not just the ticketing process, but also the way in which users discover events and plan for events.

Finalizing our thoughts

After lots of brainstorming sessions, we defined 4 main features that transform Ticketmaster into the one-stop destination for a fun day with family and friends.

Minimum viable product
New Site Map
Task Flow + Prototype
What could be improved?
What's Working
  • 01. Users find the “Send Reminder” function convenient because it minimizes the awkwardness of asking friends for a missing payment.
  • 02. The 360° view helps them choose seats with more confidence.
  • 03. Users are fond of recommendations and reviews in the event of planning around a ticketing experience.
What needs improvement
Users shared that planning and making an itinerary should be more exciting. In addition, if the "Split Cost" feature requires too much work, nobody would want to be the designated buyer.
Other Projects