Ticketmaster

Redesigning beyond the event experience.

My Role

UX Research
UI Design
Design System

Team

Sara Park
Isabelle Kwong
Harry Lin
Max Barbosa

Duration

4 months

Tools

Figma
ProtoPie
After Effects
Miro

Awards & Recognition

Communication Arts 2023 Interactive Annual Competition, Winner.

About the project

A New Ticketmaster

This project was for a Design Systems for UX/UI academic class that focuses on human-centered design thinking methodology for problem-solving solutions.

Problem

Ticketmaster users are frustrated by the lack of features that help them discover events and plan for the day.

Solution

An exciting digital experience for event-goers that extends beyond ticket sales. We make Ticketmaster a platform that covers pre-event planning, the event itself, and the ongoing excitement that follows.

What we heard

Ticketmaster caters to a diverse user base but the main target audience we defined is anyone interested in attending live events, such as concerts, sports games, family-friendly events and theater performances.

Feature 1

Social Profiles

A new way to engage with others: Find events, build friendships, and quickly make plans within the app.

Group Creation

We found that users need to get on a call and share multiple screenshots back and forth to coordinate their plans. To address this, we offer the ability to create group chats and plan for events well in advance.

Feature 2

Split Cost

Many music enthusiasts find it frustrating to purchase tickets as a group due to fast-selling tickets and the desire to sit next to their friends. This feature enables a designated buyer to purchase tickets on behalf of multiple individuals.

Feature 3

360° Seat Selection

This feature offers a close-to-real perspective of seats and the elevation from different floors.

Wayfinding

Users can locate facilities within the venue both prior to and during the event saving time and energy for the show. This is particularly useful for parents of young children who need to know of venue facilities and have quick access to restrooms.

Feature 4

Event Add Ons

Our goal is to provide a complete experience by offering access to recommendations for nearby restaurants, shops, and parking options in the vicinity of the venue.

Design System

Dreamy & Inviting

Outcomes

What's Next

Our Successes

01. We integrated social interactions for users to engage and expand their social circle through the app.
02. We simplified the process of purchasing group tickets for users for a streamlined experience.
03. We emphasized the surrounding event space and arrangements.

Next Steps

After the completion of the project, I learned that attending live events can be frustrating for people with disabilities and their caregivers. This is a problem that needs to be addressed, therefore I would like to reinforce inclusive design so everyone can enjoy a wholesome experience when using Ticketmaster.

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